We all have heard people saying “I Purple You.” Well, it’s a slang used by BTS fans to show their love and affection towards the band. But, do you know the psychology of purple color is beyond the love for purple people hold? To be honest, when I think of purple color, I think of a blossoming aromatic place filled with positivity and happiness all around. Now, honestly, tell us in the comment sections below, what purple color means to you. 

In color psychology, purple color is known to be one of the impactful colors as this color can instantly light up positive moods and behavior of people. The psychology of colors states that each color has its own psychological effects, emotions, feelings, and associations.

Similarly, the purple color is much more than the slang “I Purple You.” In this blog, let us take a deep look at the psychology of color purple, its meanings, and more. 

Purple Color and Psychological Associations

According to studies, purple color is strongly associated with independence, royalty, and wealth. In ancient years, purple used to be a regal color, and the resources used for the creation of purple color were costly, therefore, the color purple was associated with aristocracy and lavishness.

In the LGBTQIA+ community, the purple color in the pride flag reflects non-binary identities and bisexuality. Below listed are some of the associations of the color purple according to psychology: 

1. Bravery and Courage:

A study shows that the purple color is associated with bravery and courage as the U.S. military Purple Heart Award represents courage.  

2. Creativity:

Purple color fosters creativity as it promotes introspection and focus along with a calming effect. 

3. Enlightenment:

Purple color is present in the chakra’s crown as it promotes oneness, perfection, wisdom, bliss, and understanding. Purple color is connected spiritually as it relieves worry instantly. It is the color of mastery, connection, and focus. 

4. Emotionality:

Purple color promotes harmony as it contributes stability and balance, promotes peace of mind, and provides a calming effect on the nerves and mind. 

5. Femininity:

According to a survey, purple color is associated with royalty, piety, mystery, magic, and rarity. Purple has lasting effects and shows strong relations with femininity. 

6. Inspiration:

Purple color promotes harmony and peace which contributes to mental stability and balance.  

7. Imagination:

Purple is the color of imagination as it helps in revealing innermost thoughts. In the surroundings of purple, people gain more understanding about who they are. It helps in promoting spiritual guidance and growth. 

8. Mystery:

Purple color is associated with a sense of mystery, wisdom, and spirituality. It is known to be a relaxing and energizing color. 

Purple Color and Personality

Studies show that people who like purple color are best at maintaining positive feelings. People who love the purple color are known to be artistic, spontaneous, and thoughtful. They also enjoy spirituality and discussing the meaning and purpose of life. There are different shades of purple such as amethyst, lilac, lavender, plum, puce, orchid, mulberry, royal purple, wine, and more.

All these shades reveal different personalities. Overall, purple color is known to be an exotic and unique color because it is not synthesized by nature, it is a polarizing color. And one of the fun facts about purple shade is that people either love shades of people or completely hate them, there’s no mid-between. Differentiating purple on a palette can be a difficult task to do because it has the strongest wavelength. 

 I hope this blog helps you understand the psychology of color and its meaning. Comment down and share your views on the color purple and your emotions. 

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Thanks for reading!